Ogilvy South Africa’s origins lie with a little hot shop in Cape Town founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. They arrived on the South African advertising scene with an energy and passion that made them the industry’s hottest property.
At the time, South Africa was tearing itself apart, and many people were eager to embrace a new value system they could believe in – no bullshit, no lies, no apartheid, no company politics – RS-TM offered this, in their ads and also to their staff.
From the day Rightford Searle-Tripp & Makin opened they produced work that made people feel things, including:
• IBM’s ‘he ain’t heavy, he’s my brother’ ads featuring elephants in the desert;
• Lion matches’ box of friends;
• the Dunlop staffie;
• the iconic Volkswagen ads, like the ‘changes’ one featuring the song ‘Memories’ by André de Villiers and the ones starring David Kramer; and
• the Jungle Oats champion children.
This book conveys the energy and joy of the early years at the ‘Little Yellow Agency’, as it grew to become the jewel in the Ogilvy & Mather worldwide crown.
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