How Book Trailers Changed Bollywood Bookselling

By Bookreels Staff

Book trailers have truly gone international!

Recently, Indian novelist Chetan Bhagat released a slick book trailer for his new book. “A lot of youngsters are on their phones. I wanted to reach them through the mediums they are into right now,” he told the Hindustan Times.

A look at book trailers in India, rounding up popular videos and looking at the scale of the business. A quote:

Another article looked at how these Bollywood productions have inspired a whole generation of writers. The growth of book trailers in India might surprise you.

Check it out:

“Video book trailers are getting popular over print advertisements as a tool to promote books, because, they are economical to produce, and can go viral through social media networks and through WhatsApp sharing. When bestseller authors like Chetan Bhagat, Amish Tripathi or Ashvin Sanghvi post their video book trailers on their social media timelines, they get shared among a large number of people within the next two to three days.”

To show you how far Bollywood book trailers have come, we’ve collected a few for you to enjoy on BookReels.

The Girl in Room 105 by Chetan Bhagat
Directed by filmmaker Mohit Suri, who explained:

“The basic brief in the promo was to make a trailer [that was] not about people who are larger than life. You have to tease them [viewers] enough to buy the book.”

The ‘Scion Of Ikshvaku’ Trailer by Amish Tripathi

Author Amish Tripathi explained why he makes book trailers:

“A book is not just competing with other books; it is also competing with movies, web series… anything that takes away the reader’s time. The aim should be to sell the book. Bollywood is realising the power of a good story.”

Sita – Warrior Of Mithila by Amish Tripathi – Official Book Trailer

Tripathi explained why trailers like this help readers:

“In a movie or series, there is no space for your imagination; you see the director’s imagination. A book is a much more active medium. The author fills in half the picture and then the reader fills in the other half.”

In Love With Shah Rukh Khan by Ajitabha Bose
A shorter trailer, with much simpler production values.

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